AS I WALKED INTO THE LUNCHROOM, two fellow employees were sitting and talking at a table. When they saw me, one of them asked me if I had ever heard of MoviePass; they knew I was an avid movie goer. I told him no and both employees immediately uttered, “What!?!?” From the look on their faces, you would have thought I had just revealed my secret identity as a superhero or told them I was a former gold medal winning Olympian. I asked them what was MoviePass and they both started talking in unison, telling me about paying a monthly fee and being able to see any movie, anywhere, at any time. I listened intently, but part of me was waiting for some kind of catch or joke to be played on me. They described what they had to do to see the movie and I was still skeptical. It sounded too good to be true and frankly, it sounded strange. At the time they were telling me about this, I was working two jobs which took up most of my time. I did not know if this thing they were talking about would be worth it to me. I also could not understand how the company was making money off this idea. MY PREFERRED METHOD OF PAYING FOR movie tickets was using gift certificates, I would get for my birthday and holiday, and discount certificates I would purchase at the warehouse club where I belonged. Buying a ten pack of certificates would average out to a little less than $8.00 a movie ticket. During the holidays, when the certificates would go on sale, I would buy up to a dozen packs and use them throughout the year, sometimes into the next year even. After listening to the employees’ pitch about this new movie service, I went home after work and did some investigating online. Granted it sounded like a great idea, but there was something inside of me that said something was not right about the company. I had read a multitude of customer comments; they ran the gamut from glowing reviews to irritating ones. Some people complained the screen would freeze up on their phone when they were trying to pick a film; others commented how much they hated trying to reach the customer service department. Honestly, I was surprised by the amount of people taking the time to write down their grievances and their praises. After spending a couple of weeks researching the company and its offerings, the pessimistic side of me prevailed and I chose not to get involved. Having now seen this documentary movie, I am glad I made that decision. FROM TWO MEN’S REVOLUTIONARY IDEA ABOUT a new way to see a movie at the theater, a phenomenon was born. If only they had stuck with their original plan. Directed by Muta’ali (Cassius X: Becoming Ali, Life’s Essentials with Roby Dee), this comedic crime drama was an easy watch. I was fascinated with how the story was unfolding; despite the obvious inequity that filtered through the company. I appreciated the way the director wove news clips, videos, and an array of personal interviews from employees, media, and investors. It created a well-rounded take on the various events and stages that were happening at the company. The thing I found the most interesting about this movie is the way it allows the viewer to expand their thinking to other public companies. After finishing my viewing, I found it ironic that I wound up signing up for a service like MoviePass’ operation except mine is through a movie chain.
3 stars
